Small Business Day is a new initiative which aims to support SME's especially post-Covid19. The impact of shopping small and locally is positive for both the consumer and the business being supported. For the consumer, the feeling that they get from shopping small is that they are able to make a real difference within their community in the face of Covid-19's disruptions.

Various media has been published highlighting this.

Study reveals shopping local has therapeutic benefits, gives people a greater sense of community
After the year of Covid, shopping locally has become more normal for people, and also helps local businesses.
Shopping small can actually help consumers with their mental health
A sense of community is a driving force in consumer behaviour and helps shoppers feel empowered, fighting back against the disruption of Covid, says Dr Angela Lim.